Reason no. 1

Seriously powerful silicon.

The M1 chip changed the game. And the M2 chip goes even further. No matter which Mac you choose, you get blazing-fast processing and incredible power efficiency for your entire team.

 Apple M2 chip logo

Reason no. 2

See reason no. 1.

Apple silicon really is that powerful. MacBook Air with the Apple M1 chip is up to 3.5x faster than before.¹ MacBook Air with M2 is up to 13x faster than the Intel-based model.² And the 14-inch MacBook Pro with M1 Pro or M1 Max delivers up to 13x faster graphics.³






Apple MacBook

Reason no. 4

Mac works with IT.

Set up devices from anywhere with zero-touch
deployment. And manage Mac at any scale
with mobile device management.

Deployment and Management (PDF)












cartoon people sat with Apple MacBooks

Reason no. 6

Mac can cost
less in the
long run.

With fewer support tickets, less software needed
and higher residual value, the savings add up.
Compared to a PC, a single Mac could save you
£947 over three years.5

Forrester TEI Study (PDF)

money symbol

Reason no. 8

Excel. Zoom. Slack.
And so much more.

All the business apps you need run beautifully on Mac – from Microsoft 365 and Google Workspace to SAP and Dropbox.7 And thanks to the Apple Silicon, popular iPhone and iPad apps for work can now run on Mac too.

Productivity (PDF)









range of programme icons

Reason no. 3

Our loooo
oooooooo
oooongest
battery life.

With jaw-dropping battery life -- up to
18 hours -- MacBook Air delivers the
power to work where, how and for as
long as you want.4





symbol of a full battery showing 18 hour left

Reason no. 5

Mac works
for companies
without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple's Migration Assistant help you get Mac up and running quickly. And its reliable hardware won't let you down, so it's perfect for companies with or without dedicated IT support.









Three MacBook Airs

Reason no. 7

The most innovative
companies run on Mac.

84 percent of the world's top innovators deploy Mac at scale.6











Mac keyboard

Reason no. 9

Security's
built right in.

Mac is the most secure personal computer on the planet,
thanks to built-in features like hardware-verified secure
boot, on-the-fly encryption, Touch ID and Gatekeeper.

Platform Security (PDF)








Apple logo made into a padlock

Reason no. 10

Mac heart symbol iPhone.

Mac feels just like the Apple devices employees know and love,
and they all work together seamlessly. Copy and paste across
devices. Use Handoff to start an email on one device and finish
on another. And pick up calls anywhere.

an iPhone and MacBook showing business reports

Reason no. 11

It's a pleasure
to work with.

Give your team the devices they love
and let them get down to business.

an iPhone and MacBook showing business reports

Reason no. 1

One seriously powerful chip.

The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency. In short, it's a breakthrough for breakthroughs. For your entire team.

The Apple M1 chip (PDF)

Reason no. 2

See reason no. 1.

It's that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.1 Multitask across projects, analyze spreadsheets while you video conference, and crush even the most performance-heavy tasks.

Reason no. 3

Our longest battery life.

With jaw-dropping battery life -- up to 18 hours -- MacBook Air delivers the power to work where, how and for as long as you want.2

Reason no. 4

Mac works with IT.

Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

Deployment and Management (PDF)

Reason no. 5

Mac works companies without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple's Migration Assistant help you get Mac up and running quickly. And its reliable hardware won't let you down, so it's perfect for companies with or without dedicated IT support.

Reason no. 6

Mac costs less in the long run.

With fewer support tickets, less software needed and higher residual value, the savings add up. Compared to a PC, a single Mac could save you $1065 over three years.3

Forrester TEI Report

Reason no. 7

The most innovative companies run on Mac.

84 percent of the world's top innovators deploy Mac at scale.4

Reason no. 8

Excel. Zoom. Slack.
And so much more.

All the business apps you need run beautifully on Mac – from Microsoft 365 and Google Workspace to SAP and Dropbox.5 And thanks to the Apple M1 chip, popular iPhone and iPad apps for work can now run on Mac, too.

Productivity (PDF)

Reason no. 9

Security's built right in.

Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

Platform Security (PDF)

Reason no. 10

Mac iPhone.

Mac feels just like the Apple devices employees know and love -- and they all work together seamlessly. Copy and paste across devices. Extend your screen. And pick up calls anywhere.

Reason no. 11

It's a pleasure to work with.

Give your team the devices they love and let them get down to business.

Employee Choice Guide (PDF)

There's a Mac
for every job.

Image


MacBook Air (M1)

Power.
It's in the Air.

13.3-inch Retina display⁸
Powered by the Apple M1 chip
Up to 18 hours of battery life⁹
Up to 16GB unified memory

Shop now
Image


MacBook Air (M2)

Don't take.
it lightly.

13.6-inch Liquid Retina display⁸
Powered by the Apple M2 chip
Up to 18 hours of battery life⁴
Up to 24GB unified memory

Shop now
Image


MacBook Pro 13"

Pro
anywhere.

13.3-inch Retina display⁸
Powered by the Apple M2 chip
Up to 20 hours of battery life¹⁰
Up to 24GB unified memory

Shop now
Image


MacBook Pro 14" and 16"

Supercharged
for pros.

14.2-inch or 16.2-inch Liquid Retina XDR display¹¹
Powered by the Apple M1 Pro chip or Apple M1 Max chip
Up to 21 hours battery life¹²
Up to 64GB unified memory

Shop now
Image


iMac 24"

All-in-one.
All in colour.

24-inch 4.5K Retina display¹³
Powered by the Apple M1 chip
Up to 16GB unified memory

Shop now
Image


Mac mini

Huge performance.
Mini footprint.

Powered by the Apple M1 chip
Also available with Intel Core i5 or i7 processor
Up to 16GB unified memory14

Shop now
1. Testing conducted by Apple in October 2020 using pre-production MacBook Air systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7–based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with pre-release Final Cut Pro 10.5 using a 55-second clip with 4K Apple ProRes RAW media, at 4096x2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.
2. Testing conducted by Apple in May 2022 using pre‑production MacBook Air systems with Apple M2, 8-core CPU, 10-core GPU and 24GB of RAM, as well as production MacBook Air systems with Apple M1, 8-core CPU, 8-core GPU and 16GB of RAM, all configured with 2TB SSD, as well as production 1.6GHz dual-core Intel Core i5-based MacBook Air systems with Intel UHD Graphics 617, 16GB of RAM and 1TB SSD. Final Cut Pro 10.6.2 tested using a complex 2-minute project with 4K ProRes 422 media. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air.
3. Testing conducted by Apple in September 2021 using pre‑production 14-inch MacBook Pro systems with Apple M1 Max, 10-core CPU, 32-core GPU, 64GB of RAM and 8TB SSD, as well as production 2.3GHz quad-core Intel Core i7-based 13-inch MacBook Pro systems with Intel Iris Plus Graphics, 32GB of RAM and 4TB SSD. Pre‑release Final Cut Pro 10.6 tested using a complex 2-minute project with 4K ProRes 422 media. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Pro.
4. Testing conducted by Apple in May 2022 using pre‑production MacBook Air systems with Apple M2, 8-core CPU, 8-core GPU, 8GB of RAM and 256GB SSD. The wireless web test measures battery life by wirelessly browsing 25 popular websites with display brightness set to 8 clicks from bottom. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
5. This study was commissioned by Apple and delivered by Forrester Consulting.
6. Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).
7. Apps are available on the App Store. Title availability is subject to change.
8. Screen size is measured diagonally.
9. Testing conducted by Apple in October 2020 using pre‑production MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
10. Testing conducted by Apple in May 2022 using pre‑production 13‑inch MacBook Pro systems with Apple M2, 8‑core CPU, 10‑core GPU, 8GB of RAM and 256GB SSD. The wireless web test measures battery life by wirelessly browsing 25 popular websites with display brightness set to 8 clicks from bottom. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
11. The displays on the 14-inch and 16-inch MacBook Pro have rounded corners at the top. When measured as a standard rectangular shape, the screens are 14.2 inches and 16.2 inches diagonally (actual viewable area is less).
12. Testing conducted by Apple in September 2021 using pre‑production 14-inch MacBook Pro systems with Apple M1 Pro, 8-core CPU, 14-core GPU, 16GB of RAM and 512GB SSD; and pre‑production 16-inch MacBook Pro systems with Apple M1 Pro, 10-core CPU, 16-core GPU, 16GB of RAM and 1TB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
13. Actual diagonal screen size is 23.5 inches.
14. Intel-based model is available with up to 64GB memory.

Is Apple right for you?

Talk to an Insight specialist