Reason no. 1

One seriously
powerful chip.

The Apple M1 chip changes everything. Custom technologies.
Blazing-fast processing. And incredible power efficiency. In short,
it's a breakthrough for breakthroughs. For your entire team.

The Apple M1 chip (PDF)

Apple M1 chip logo

Reason no. 2

See reason no. 1.

It's that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.1 Multitask across projects, analyze spreadsheets while you video conference, and crush even the most performance-heavy tasks.






Apple MacBook

Reason no. 4

Mac works
with IT.

Set up devices from anywhere with zero-touch
deployment. And manage Mac at any scale
with mobile device management.

Deployment and Management (PDF)










cartoon people sat with Apple MacBooks

Reason no. 6

Mac costs
less in the
long run.

With fewer support tickets, less software needed
and higher residual value, the savings add up.
Compared to a PC, a single Mac could save you
$1065 over three years.3

Forrester TEI Report

money symbol

Reason no. 8

Excel. Zoom. Slack.
And so much more.

All the business apps you need run beautifully on Mac – from Microsoft 365 and Google Workspace to SAP and Dropbox.5 And thanks to the Apple M1 chip, popular iPhone and iPad apps for work can now run on Mac, too.

Productivity (PDF)










range of programme icons

Reason no. 3

Our loooo
oooooooo
oooongest
battery life.

With jaw-dropping battery life -- up to
18 hours -- MacBook Air delivers the
power to work where, how and for as
long as you want.2





symbol of a full battery showing 18 hour left

Reason no. 5

Mac works
for companies
without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple's Migration Assistant help you get Mac up and running quickly. And its reliable hardware won't let you down, so it's perfect for companies with or without dedicated IT support.









Three MacBook Airs

Reason no. 7

The most innovative
companies run on Mac.

84 percent of the world's top innovators deploy Mac at scale.4











Mac keyboard

Reason no. 9

Security's
built right in.

Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

Platform Security (PDF)








Apple logo made into a padlock

Reason no. 10

Mac heart symbol iPhone.

Mac feels just like the Apple devices
employees know and love -- and they
all work together seamlessly. Copy and
paste across devices. Extend your
screen. And pick up calls anywhere.

an iPhone and MacBook showing business reports

Reason no. 11

It's a pleasure to work with.

Give your team the devices they love and let them get down to business.

a range of colourful monitors

Reason no. 1

One seriously powerful chip.

The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency. In short, it's a breakthrough for breakthroughs. For your entire team.

The Apple M1 chip (PDF)

Reason no. 2

See reason no. 1.

It's that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.1 Multitask across projects, analyze spreadsheets while you video conference, and crush even the most performance-heavy tasks.

Reason no. 3

Our longest battery life.

With jaw-dropping battery life -- up to 18 hours -- MacBook Air delivers the power to work where, how and for as long as you want.2

Reason no. 4

Mac works with IT.

Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management.

Deployment and Management (PDF)

Reason no. 5

Mac works companies without IT.

Mac is intuitive to use and easy to manage. Simple setup and Apple's Migration Assistant help you get Mac up and running quickly. And its reliable hardware won't let you down, so it's perfect for companies with or without dedicated IT support.

Reason no. 6

Mac costs less in the long run.

With fewer support tickets, less software needed and higher residual value, the savings add up. Compared to a PC, a single Mac could save you $1065 over three years.3

Forrester TEI Report

Reason no. 7

The most innovative companies run on Mac.

84 percent of the world's top innovators deploy Mac at scale.4

Reason no. 8

Excel. Zoom. Slack.
And so much more.

All the business apps you need run beautifully on Mac – from Microsoft 365 and Google Workspace to SAP and Dropbox.5 And thanks to the Apple M1 chip, popular iPhone and iPad apps for work can now run on Mac, too.

Productivity (PDF)

Reason no. 9

Security's built right in.

Mac is the most secure personal computer on the planet, thanks to built-in features like hardware-verified secure boot, on-the-fly encryption, Touch ID and Gatekeeper.

Platform Security (PDF)

Reason no. 10

Mac iPhone.

Mac feels just like the Apple devices employees know and love -- and they all work together seamlessly. Copy and paste across devices. Extend your screen. And pick up calls anywhere.

Reason no. 11

It's a pleasure to work with.

Give your team the devices they love and let them get down to business.

Employee Choice Guide (PDF)

Image

MacBook Air

Power and value in one package. MacBook Air is perfect for businesses no matter their size.

Shop now
Image

MacBook Pro 13"

The Apple M1 chip takes the powerhouse notebook to a whole new level of pro.

Shop now
Image

MacBook Pro 16"

Incredible processing and a big, beautiful display make it the go-to for big, beautiful work.

Shop now
Image

iMac 24"

The can-do desktop gives you more ports, more power and more versatility.

Shop now

Work from Anywhere

Our Apple Anywhere initiative provides the complete Apple experience. From evaluating your need to proving the value, we’re fully equipped to help your users, your IT team and your business seamlessly adopt Apple technology.

Work from Anywhere

Our Apple Anywhere initiative provides the complete Apple experience. From evaluating your need to proving the value, we’re fully equipped to help your users, your IT team and your business seamlessly adopt Apple technology.

1. Testing conducted by Apple in October 2020 using pre-production MacBook Air systems with Apple M1 chip and 8-core GPU, as well as production 1.2GHz quad-core Intel Core i7–based MacBook Air systems, all configured with 16GB RAM and 2TB SSD. Tested with pre-release Final Cut Pro 10.5 using a 55-second clip with 4K Apple ProRes RAW media, at 4096x2160 resolution and 59.94 frames per second, transcoded to Apple ProRes 422. Performance tests are conducted using specific computer systems and reflect the approximate performance of MacBook Air

2. Testing conducted by Apple in October 2020 using pre-production MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.

3. Based on data from companies interviewed. Companies should use their own estimates within the framework provided in the Forrester study to understand their own cost savings.

4. Based on internal Apple data and Boston Consulting Group’s Most Innovative Companies 2021 (https://www.bcg.com/en-us/publications/2021/most-innovative-companies-overview).

5. Apps are available on the App Store. Title availability is subject to change.

Is Apple right for you?

Talk to an Insight specialist