To survive and thrive in the post-COVID world, retailers need to revolutionise the way they engage with their customers and manage their processes.
Live data has become an essential tool, as businesses race to keep up with evolving social distancing measures and rapid changes in consumer behaviour. e-commerce platforms are under pressure to provide the best possible experience, even whilst coping with increased demand – if only to ensure that customers continue to shop online as restrictions are lifted.
Online businesses also need to make operations as efficient as possible – to meet both stakeholder and consumer expectations. This guide outlines how retailers can harness the power of technology and data to drive operational efficiencies and deliver a personalised and superior customer experience.