Harris Poll survey by Insight finds European organisations racing to adopt generative AI

Three out of four European organisations are already in the process of adopting generative AI within their business.

How will your business use generate AI to get ahead? Read the report.

London, England August 2, 2023 — In a new generative AI survey conducted by Harris Poll on behalf of Insight Enterprises (NASDAQ: NSIT), a Fortune 500 Solutions Integrator focused on driving client success through digital transformation, results show that 72% of European organisations are in the process of or have already established policies around generative AI within their business.

The survey, which polled professionals at director level or above at companies with 1,000+ employees, explores the current and future decisions organisations of this size across Europe are looking to make around generative AI technologies.

Key findings from the survey show that:

  • 72% of European organisations are either in the process of developing policies/strategies around generative AI or have already established or implemented generative AI policies/strategies.
  • Only 6% of business leaders surveyed have no plans or intentions to adopt the technology in the coming years
  • Over half of respondents named improved employee productivity (52%) as the main reason to adopt generative AI within the next three years
  • Enhanced customer service (44%), and automation of workflows across the organisation (39%) were second and third as key generative AI adoption motivators
  • 49% list safety and security as their main concern around generative AI implementation, followed by quality and control (43%), and legal and regulatory compliance (37%)
  • 92% of European business leaders believe AI will impact a wide range of roles
  • Data analyst/data scientist (28%) tops the list of these roles.

Adrian Gregory, Insight EMEA President, comments: “This data clearly indicates AI’s growing importance to organisations when it comes to digital transformation. As a Fortune 500 Solutions Integrator, we support organisations accelerate their digital transformation journey by maximising the value of technology. Through our comprehensive portfolio of solutions, deep partner relationships and extensive expertise, which includes AI, we are well placed in guiding business through this new technologic landscape, helping organisations reap the benefits AI has to offer. From boosting productivity to enhancing customer service to improving automation workflows; understanding how to best utilise generative AI will become essential to an organisation’s future success.”

Visit here to read the complete Insight survey, Beyond Hypotheticals: Understanding the Real Possibilities of Generative AI.

To learn more about Insight Lens™ for Gen AI, Insight’s new service helping organisations identify high-value use cases to quickly and securely scale generative AI within their business environment, visit here.

About Insight

Insight Enterprises, Inc. is a Fortune 500 Solutions Integrator with 13,000 teammates worldwide helping organisations accelerate their digital journey to modernise their business and maximise the value of technology. We enable secure, end-to-end transformation and meet the needs of our clients through a comprehensive portfolio of solutions, far-reaching partnerships and 35 years of broad IT expertise. Rated as a Forbes World’s Top Female-Friendly Company and a Great Place to Work, we amplify our solutions and services with global scale, local expertise and a world-class e-commerce experience, realising the digital ambitions of our clients at every opportunity. Discover more at uk.insight.com. NSIT-M


Melissa John 
Insight Direct UK
Tel. 0734 271 6154
Email: melissa.john@insight.com

Michelle Ali
Insight Direct UK
Tel. 0782 799 0472
Email:  michelle.ali@insight.com