Client story Global Marketing Group Cuts Costs with Consolidated Network
By Insight UK / 19 Mar 2021
By Insight UK / 19 Mar 2021
A global marketing company was moving to new offices in central London, bringing multiple agencies together into one building.
To ensure the success of the move, the client wanted a powerful networking infrastructure to allow the agencies to deliver quality services to their customers.
Insight managed a complex hardware supply project, delivering high value equipment to a city centre location and making it ready for agency staff to use within five weeks.
A leading marketing services group wanted to bring multiple agencies together under one roof.
However each separate agency in the group has its own prestigious client list. Having a shared database could therefore potentially enable one agency to access client information from another agency – giving it, and its clients, an unfair advantage.
For this reason, the group needed a consolidated network environment, which would be able to keep elements of the data segregated. This would further combat any potential issues around client confidentiality.
With more than 4,000 people working across the different agencies, avoiding lengthy downtime was critical. And in a congested central London location with limited access for vehicle parking, delivering the equipment presented a logistical challenge.
The client had a global account with Insight and had already carried out a similar project in the US.
The UK project involved consolidating the network by bringing each of the agencies’ separate servers and storage together into two data centres, one of which was on-site.
Insight arranged for HPE hardware to be delivered to the client’s new offices in London working alongside its partner, a specialist technical courier.
The courier was able to circumvent the difficulties of large-scale delivery in central London including a limited loading bay and restricted access to the building due to security.
Once the equipment was on-site, Insight carried out Dead on Arrival (DOA) testing, which involved powering up and checking devices were operational. Insight also managed soak testing to verify the hardware would be able to perform with a typical daily workload.
The implementation ran smoothly thanks to regular communication with the client and daily calls with HPE. To minimise downtime the bulk of the work took place at weekends so the agency teams could continue working around the infrastructure upgrade.
A global advertising and marketing services group.
The company has more than 10,000 employees worldwide.
To consolidate the networking infrastructure following an office move.
Delivery and set up of HP hardware linked to a data centre.
The client provides a range of services including advertising, strategic media planning, marketing promotions and communications.