Insight x Stripe Roundtable
The ‘Buy Button’ Is Moving: Building a Future Ready Commerce Strategy
Date: 8th July 2026
Time: from 18:00
Location: Tower Bridge, London
Register Your Interest
Commerce is approaching its Kodak moment.
As buying journeys shift toward agent driven, AI led experiences, the traditional web based “buy button” is moving; quietly, but irreversibly. For organisations built on search, traffic and conversion, this represents a structural change, not an incremental one.
Join Insight AI, Stripe and leading industry voices across commerce and technology for an exclusive evening set out to examine what’s happening as the buy button moves, what it means for visibility, growth and competitiveness, and how to prepare before response becomes reaction.
Join our exclusive dining experience at Tower Bridge in London
Our intimate in-person roundtable discussion and dining experience will take place in The North Tower Lounge at Tower Bridge, an exclusive area boasting unique views and that cannot be accessed by the general public.
As a setting steeped in heritage and transformation, and long a symbol of London’s ability to adapt without losing its foundations, the Bridge has opened for generations of change. The perfect backdrop for the sharing of ideas that will shape how the next generation buys, sells and grows.
Discussions Will Explore
• How customer discovery, decision making and transactions are evolving beyond traditional web journeys;
• What a future ready commerce model looks like in practice;
• The role of platforms, payments, data and AI in enabling resilient growth;
• How to assess whether today’s commerce, payments and technology foundations are fit for what comes next - and what must be prioritised now to avoid falling behind.
Featured Speaker
Nuno Miller
Former Chief Digital Information Officer at Sonae Fashion
& CIO of Farfetch.com
Nuno Miller is a globally recognised technology executive and former European CIO of the Year. With three decades leading digital transformation across retail, financial services, eCommerce and marketplaces, he has held C‑suite roles including Group COO of N Brown Group, CIO of Farfetch and CDIO of Sonae Fashion. Renowned for turning legacy estates into resilient, cloud and AI-powered platforms, Nuno delivers compelling, commercially grounded keynotes on cyber security, AI, cloud transformation, digital innovation and the future of technology leadership.