Date: from 18:00
Time: 8th July 2026
Location: Tower Bridge, London
Register now

As buying journeys shift toward agent driven, AI led experiences, the traditional web based “buy button” is moving; quietly, but irreversibly. For organisations built on search, traffic and conversion, this represents a structural change, not an incremental one.
Join Insight AI, Stripe and leading industry voices across commerce and technology for an exclusive evening set out to examine what’s happening as the buy button moves, what it means for visibility, growth and competitiveness, and how to prepare before response becomes reaction.
Our intimate in-person discussion and dining experience will take place in The North Tower Lounge at Tower Bridge, an exclusive area boasting unique views and that cannot be accessed by the general public.
As a setting steeped in heritage and transformation, and long a symbol of London’s ability to adapt without losing its foundations, the Bridge has opened for generations of change. The perfect backdrop for the sharing of ideas that will shape how the next generation buys, sells and grows.
• How customer discovery, decision making and transactions are evolving beyond traditional web journeys;
• What a future ready commerce model looks like in practice;
• The role of platforms, payments, data and AI in enabling resilient growth;
• How to assess whether today’s commerce, payments and technology foundations are fit for what comes next - and what must be prioritised now to avoid falling behind.