InsightAI: The ‘Buy Button’ Is Moving: Building a Future Ready Commerce Strategy.
Insight & Stripe Roundtable
Date: 23rd September 2026
Time: from 18:00
Location: Tower Bridge, London
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In collaboration with.png)
Commerce is approaching its Kodak moment.
As buying journeys shift toward agent-driven, AI-led experiences, the traditional web-based "buy button" is moving - quietly, but irreversibly. For organisations built on search, traffic and conversion, this represents a structural change, not an incremental one...
The proof is live – and converting
Nearly half of buyers now use AI to shape purchasing decisions, and agentic commerce is projected to unlock trillions in global spend by 2030. The shift is already underway, and the organisations that move early will be best placed to capture the growth.
Initial results from early-moving retailers – URBN, Coach, Kate Spade, and Etsy – show what's possible: AI-referred traffic is converting at significantly higher rates than traditional channels.
For EMEA, the moment is now
Proof of concept has been established through live agent-executed payments across Europe, and the first major retailers, including JD Sports in the UK, are beginning their rollouts.
As platform integrations accelerate through Q4 2026, commercial volume will follow. Those that prepare now will be best placed to capture the advantage as adoption scales.
Discussions will explore...
How AI agents are reshaping discovery, decision-making and transactions - and why agent-led purchases are already driving stronger conversion.
What future-ready commerce looks like in practice, with live proof points from AMER and emerging deployments across EMEA.
How platforms, payments, data and AI will power resilient growth - and why the next 18 months will separate leaders from followers.
Whether your commerce, payments and technology foundations are ready for what comes next - and what to prioritise before the buy button moves further.
Nuno Miller
Former Chief Digital Information Officer at Sonae Fashion & Former CIO of Farfetch.com
A globally recognised technology executive and former European CIO of the Year.
Nuno Miller is a globally recognised technology executive and former European CIO of the Year. With three decades leading digital transformation across retail, financial services, eCommerce and marketplaces, he has held C‑suite roles including Group COO of N Brown Group, CIO of Farfetch and CDIO of Sonae Fashion. Renowned for turning legacy estates into resilient, cloud and AI-powered platforms, Nuno delivers compelling, commercially grounded keynotes on cyber security, AI, cloud transformation, digital innovation and the future of technology leadership.
Join our exclusive dining experience at Tower Bridge in London
Our intimate in-person roundtable discussion and dining experience will take place in The North Tower Lounge at Tower Bridge, an exclusive area boasting unique views and that cannot be accessed by the general public.
As a setting steeped in heritage and transformation, and long a symbol of London’s ability to adapt without losing its foundations, the Bridge has opened for generations of change. The perfect backdrop for the sharing of ideas that will shape how the next generation buys, sells and grows.