Your Trusted Partner
In Search of Incredible
Making life better through innovation
ASUS is intensely customer-centric. We set our goal on creating the world’s most powerful and versatile laptops for creativity, gaming, work, and home. With our wide range of laptops, we offer the best devices for everyone, from creators, gamers, students, to entrepreneurs and business enterprise,, anytime, anywhere. We also offer fast, flexible and intelligent solutions that help businesses make the right choices for success, and our world-class in-house technologies and custom solutions enable all our partners worldwide to achieve their goals.
For Business
ExpertBook / Chromebook
For Education
Chromebook/ Windows Laptop
For Creators
ProArt Studiobook / Zenbook Pro / Vivobook Pro
For Work and Home
Zenbook / Vivobook / ASUS Laptop
For Gamers
ROG Strix / Zephyrus / Flow / ASUS TUF Gaming
Explore AI-Ready Laptop with ASUS
Early in 2024, ASUS announced a rich lineup of AI-ready laptops, answering the growing demand for devices that allow users to take advantage of this significant new technology. What makes a laptop AI-ready? Do you really need AI-powered features? Here are some characteristics of laptops that have been designed to handle AI.
1.Equipped with a CPU that features a Neural Processing Unit (NPU) — a dedicated AI engine embedded in the processor that is specifically designed to handle AI tasks.
2.Laptops with latest-gen dedicated (aka, discrete) GPUs that are rich in AI-dedicated cores. NVIDIA® GeForce RTX™ is an example of a dedicated GPU series that features specialized AI Tensor Cores.
3.Memory and storage enables multiple processes to run faster.
AI-powered features with new ASUS laptops
The new 2024 ASUS laptops come with a wide array of
AI-powered features that are extremely useful to casual as well as demanding users. For instance, the new ASUS Zenbook S 13 OLED and other 2024 ASUS laptops come with a dedicated Microsoft Copilot* button that enables you to launch the AI assistant feature with one click. Users of the new ASUS laptops can also count on Microsoft Designer to help with making graphs, illustrations or slide decks, which helps users save precious time.
Many new ASUS laptops also offer proprietary AI-powered tools such as ASUS AiSense Camera, Two-Way AI Noise Cancelation, Smart Sound Amplifier and Audio Booster, and many more.
Upgrade to incredible
Designed with ever-changing business needs and priorities in mind, ASUS realises the importance of portability, reliability and security in today’s competitive environment. That’s why at ASUS, we never stop innovating and striving for the better.
Upgrading education to incredible
We enable educators and school partners to create the best learning experiences with ready-to-go devices and solutions from ASUS that let students and educators connect in innovative ways, both in and out of the classroom.
Best ASUS laptops for creators
Every creator needs their own special laptop that provides the perfect balance between performance, portability, and exceptional features for an efficient workflow. ASUS has assembled one of the most comprehensive ranges of creator laptops for those working in any field, at any level. ASUS creator laptops offer a winning combination of superb design, exclusive tools, and formidable processing power.
Productivity and multitasking
ASUS Zenbook is premium, ultrathin and light. It's the best laptop with uncompromising performance utilising the very best technology for maximum productivity and effortless multitasking. With long battery life so you can work anywhere, anytime.
Entertainment on the go
Whether you’re studying or working, chilling or chatting, Vivobook laptop adapts so you can work or play your way! Treat your eyes to the gorgeous OLED Dolby Vison® display, and wrap your ears around the immersive Dolby Atmos® sound — entertainment’s never been more portable, or more personal.
*Features vary by models
Take your Gaming and creativity to the next level
ROG and ASUS TUF laptops offer an unparalleled gaming and multitasking experience at every price point. Their ultra-powerful components, high refresh rate displays, and intelligent cooling allow them to handle any AAA game or demanding workload with equal ease. With a wide array of powerful laptops, packed in slim and light chassis, the ASUS / ROG gaming range allows you to play any game, anywhere.
ASUS Business Monitors
Unleash productivity anywhere : Office, Home Office, Design Studio, On the go and In-Store.
ASUS Work And Home
ASUS is completely committed to empowering your life. Whether you use your laptop anywhere to work or to enjoy entertainment, ASUS Zenbook and Vivobook will be your best choice.